7 in 10 US Mobile Subscribers Now Own a Smartphone

June 4, 2014

This article is included in these additional categories:

Digital | Mobile Phone | Social Media

comScore-Smartphone-Share-of-Mobile-Subscriber-Market-Oct2011-Apr2014-June2014

    Source: comScore

      Notes: Smartphone penetration averaged 69.6% of the US mobile market during the 3-month period ending in April 2014, up more than 10 points from the year-earlier period (58%). Apple remained the leading manufacturer (41.4% market share), ahead of Samsung (27.7%) during the latest reporting period, with the gap between the two narrowing by 1.2% points from the January 3-month average. During that span, Android (52.5%) widened its lead over Apple among smartphone platforms, picking up 0.8% points in market share while Apple dipped slightly. Facebook was again the most popular app in April among adult iOS and Android users, with 74.1% reach, while Instagram remained in the 9th spot, with 29.3% reach.

        Related: Profiling 7 Segments of US Smartphone Users

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