TV Households’ Video Viewing on Connected Devices, 2014 v. 2013

June 9, 2014

This article is included in these additional categories:

Connected Device Comparisons | Digital | Mobile Phone | Non-mobile Connected Devices | Tablet | Video

CEA-Video-Viewing-Connected-Devices-TV-Households-June2014

    Source: Consumer Electronics Association (CEA)

      Notes: Almost half (46%) of TV user households watched video on a portable computer during the past year, with 43% watching video on a smartphone and 35% on a tablet, per the CEA. Each of those figures was up by at least 7% points from a year earlier. Meanwhile, some 45% of TV households viewed at least some TV programming via the internet, up from 28% the previous year. Separately, results from a Leichtman Research Group (LRG) study indicate that one-third of adults watch video on connected devices (including connected TV sets) daily, and 6 in 10 do so weekly.

        Related: Online Video Drawing More Female Viewers

          About the Data: The CEA study is based on a survey of 1,000 US adults. The Leichtman Research Group results are based on a telephone survey of 1,211 adults age 18+ (including 150 cell phone calls) from throughout the continental US. The survey was conducted in April 2014. The random sample of respondents was distributed and weighted to best reflect the demographic and geographic make-up of the US. The overall sample has a statistical margin of error of +/- 2.8%.

          Explore More Articles.

          Marketing Charts Logo

          Stay on the cutting edge of marketing.

          Sign up for our free newsletter.

          You have Successfully Subscribed!

          Pin It on Pinterest

          Share This