Propensity to Like Brands on SocNets, by Generation

June 11, 2014

This article is included in these additional categories:

Asia-Pacific | Boomers & Older | Digital | Europe & Middle East | Global & Regional | Social Media | Teens & Younger | Youth & Gen X


    Source: GlobalWebIndex (GWI)

      Notes: Among internet users in North America, Baby Boomers (aged 51-64 in 2013) in Q1 2014 were almost as likely as Millennials (aged 16-30) to have liked a brand on a social network during the month prior to the survey (36% and 39%, respectively). Meanwhile, the percentage of connected Millennials around the world who in Q1 had recently liked a brand was steady from the year-earlier period (33%), while that figure dropped by 4% points among Gen Xers (to 30%) and Boomers (to 25%).

        Related: Debrief: Advertising to Baby Boomers – The Why and How

          About the Data: GWI surveys 170,000 individuals in 32 countries across 4 waves each year.


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