Select Page

GWI-Liking-Brands-SocNets-by-Generation-June2014

    Source: GlobalWebIndex (GWI)

      Notes: Among internet users in North America, Baby Boomers (aged 51-64 in 2013) in Q1 2014 were almost as likely as Millennials (aged 16-30) to have liked a brand on a social network during the month prior to the survey (36% and 39%, respectively). Meanwhile, the percentage of connected Millennials around the world who in Q1 had recently liked a brand was steady from the year-earlier period (33%), while that figure dropped by 4% points among Gen Xers (to 30%) and Boomers (to 25%).

        Related: Debrief: Advertising to Baby Boomers – The Why and How

          About the Data: GWI surveys 170,000 individuals in 32 countries across 4 waves each year.

          Feel Like You're Always Playing Catchup?

          Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

          marketing charts logo

          Error: Please enter a valid email address

          Error: Invalid email

          Error: Please enter your first name

          Error: Please enter your last name

          Error: Please enter a username

          Error: Please enter a password

          Error: Please confirm your password

          Error: Password and password confirmation do not match