Source: IAB / PricewaterhouseCoopers
Notes: Needless to say the Q1 mark of $11.6 billion is a new first-quarter peak, marking a 19% rise from last year’s Q1 revenue of $9.6 billion. The 19% growth rate also represents an uptick from Q1 2013 (15.8%) and Q1 2012 (14%).
Related: US Mobile Ad Spending Forecast to Exceed Display in 2016
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