Notes: The most popular hour for brands to post on Facebook is 12-1PM EST, per the TrackMaven analysis, while the least popular hours are between 1 and 4AM. Interestingly, posts published “after hours” (between 5PM and 1AM) have the highest average interactions per hour, at 2.49. Separately, the study finds that weekends have the lowest posting frequency but the highest interaction rates, a finding not supported by earlier studies from Adobe and Socialbakers. Much as Socialbakers has found, though, TrackMaven’s analysis reveals that interaction rates are higher for brand posts that contain pictures.
About the Data: TracekMaven analyzed 5,804 Facebook pages spanning a total combined 1,578,006 posts. All of the Pages in the data set have a minimum of 1,000 Page Likes. Average total interactions per post refers to Likes, Comments, and Shares, normalized per 1,000 Page likes.
As with all timing data, results likely differ by industry, market, nature of product or service, audience demographics, and season of the year.