Notes: Facebook is both the most popular and the most frequently used social network, according to a survey of more than 7,000 Niche users who areÂ Class of 2014 high school graduates. Instagram is a close second in terms of engagement, with 43% of respondents claiming to use it a few times a day. Of note, only one-third report using Tumblr, while usage of Pinterest and Vine appear to be on par.
About the Data: In June 2014, Niche surveyed over 7,000 Class of 2014 high school graduates regarding their technology and media usage. Students were asked to indicate how frequently they use 50 leading technology apps, services, and websites. The survey was administered via Survey Monkey over the course of the first week of June 2014. Students were recruited to take the survey via promotions on Niche.com and an email to a subset of Niche users.