Source: ACCENT Marketing [download page]
Notes: Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response. For the time being, though, only 7% of respondents believe that social offers the highest level of customer service; by comparison, a leading 63% feel that the phone offers the highest level.
About the Data: ACCENT Marketing surveyed over 1,000 consumers in June 2014 through an online survey. responses were collected from both male and female respondents, ages 18 and up, in the united states.