Consumers’ Preferred Social Care Channels

July 1, 2014

This article is included in these additional categories:

Customer Service & Experience | Digital | Social Media

ACCENTMarketing-Favored-Social-Care-Channels-July2014

    Source: ACCENT Marketing [download page]

      Notes: Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response. For the time being, though, only 7% of respondents believe that social offers the highest level of customer service; by comparison, a leading 63% feel that the phone offers the highest level.

        Related: Q1 2014 Social Care: Facebook Response Rates Hit New High

          About the Data: ACCENT Marketing surveyed over 1,000 consumers in June 2014 through an online survey. responses were collected from both male and female respondents, ages 18 and up, in the united states.

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