Source: Experian Marketing Services [download page]
Notes: Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week, per the study, which might help explain why mobile social networking represents about 1 in every 7 minutes spent online in the US.Â Among smartphone owners, Millennials (46%) are also more likely than other generations to watch videos on their devicesÂ during a typical week.
About the Data: The data cited in the report is based on the Fall 2013 SimmonsÂ® National Consumer Study (NCS) and the Fall 2013 Simmons Connect study.
The Simmons NCS is a comprehensive survey of 23,689 U.S. adults measuring in-depth consumer lifestyles, attitudes, brand preferences and more providing marketers with a complete view of the consumer. Simmons Connect takes almost 60,000 variables measured in the Simmons NCS and adds insights into consumers’ comprehensive cross-platform media use. Simmons Connect measures 11 platforms, including smartphones, digital tablets and home computers. Generations were defined as follows: Millennials: ages 18 to 34; Generation X: ages 35 to 49; Baby Boomers: ages 50 to 69; Silent Generation: ages 70 and older.