Select Page

Experian-Top-Smartphone-Activities-by-Generation-July2014

    Source: Experian Marketing Services [download page]

      Notes: Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week, per the study, which might help explain why mobile social networking represents about 1 in every 7 minutes spent online in the US. Among smartphone owners, Millennials (46%) are also more likely than other generations to watch videos on their devices during a typical week.

        Related: Half of US Millennials Own a Laptop, Smartphone and Tablet

          About the Data: The data cited in the report is based on the Fall 2013 Simmons® National Consumer Study (NCS) and the Fall 2013 Simmons Connect study.

          The Simmons NCS is a comprehensive survey of 23,689 U.S. adults measuring in-depth consumer lifestyles, attitudes, brand preferences and more providing marketers with a complete view of the consumer. Simmons Connect takes almost 60,000 variables measured in the Simmons NCS and adds insights into consumers’ comprehensive cross-platform media use. Simmons Connect measures 11 platforms, including smartphones, digital tablets and home computers. Generations were defined as follows: Millennials: ages 18 to 34; Generation X: ages 35 to 49; Baby Boomers: ages 50 to 69; Silent Generation: ages 70 and older.

          Feel Like You're Always Playing Catchup?

          Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

          marketing charts logo

          Error: Please enter a valid email address

          Error: Invalid email

          Error: Please enter your first name

          Error: Please enter your last name

          Error: Please enter a username

          Error: Please enter a password

          Error: Please confirm your password

          Error: Password and password confirmation do not match