Top 10 Marketing Charts of the Month – June 2014

July 3, 2014

This article is included in these additional categories:

Analytics, Automated & MarTech | Boomers & Older | Brand Loyalty & Purchase Habits | Content Marketing | Customer Engagement | Data-driven | Digital | Display & Rich Media | Magazines | Marketing Budgets | Mobile Phone | Newspapers | Out-of-Home | Paid Search | Radio | Return on Investment | Social Media | Spending & Spenders | Tablet | TV Advertising | Video | Youth & Gen X

This month’s quick-hit set of top charts features the following topics: traditional media and online advertising forecast; population estimates for popular age brackets; age distribution of Instagram’s mobile audience; the fundamental changes coming for marketing; marketers’ strategic priorities; the most important requirements for analytics; what sets digital optimization leaders apart; LinkedIn content consumption benefits; and how brands can connect with interests-driven consumers.

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Marketers Say AI’s ROI Isn’t Just About Financial Gain

AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.

Where Does CX Fit on CEOs’ Agenda?

CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.

Americans’ Financial Situation Showing Small Signs of Improvement

Fewer appear to be putting off big-ticket and needed purchases.

Store Brand Sales Grew Again Last Year, as Did Dollar Share

Store brands rose to a new dollar share high of 18.9%.

TikTok Shop Makes Gains in Popularity

TikTok Shop looks like it could be a fruitful channel for smaller companies.

Consumers Are Less Interested in DE&I and CSR Messaging in Ads

By contrast, they’re more interested in ads that provide product information and discounts.

Netflix is Still Viewers’ Favorite Streaming Platform

Prime Video and Hulu seem to be on the ascent.

How Do Journalists Feel About PR Pros?

Only about one-third consider company PR pros to be credible sources for their reporting.

US B2B Exhibition Industry Nears Pre-Pandemic Levels

The number of exhibitors has recovered a little faster than the number of attendees.

Pay-TV Providers Register Substantial Subscriber Losses… Again

The number of pay-TV subscribers shrunk by more than 22% in the 5-year period from 2018-2023.

Which Product Recommendation Sources Do Consumers Trust the Most?

Half of consumers trust product recommendations from a specific store or website’s AI tools based on their purchase history.

CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks

The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.

Global Media Price Inflation to Dip Slightly This Year

While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.

What Are the Most Popular Event Types Targeted to Prospects?

Community or networking events along with brand pop-up events are favored in both the US and UK.

Most Adults Don’t Relate the Most to Their Own Generation

Gen Z adults are particularly unlikely to feel that they have the most in common with their own generation.

Consumers’ Easter-Related Spending Forecast to Slip

Per-person spending is expected to be $177.06, down about $15 from last year.

Paid Social Ads Work Across the Funnel, Consumers Say

But shared posts have the biggest impact on consideration behavior.

Global Marketing & Advertising Spending Set for Renewed Growth This Year

Last year, global marketing and advertising spend grew by a relatively muted 4%, but this year the market is expected to expand by 7.7%.

US Retail Sales Forecast to Grow by 2.5-3.5% This Year

Online and non-store sales are expected to account for roughly 28-29% of total retail sales.

What Makes Political TV Ads Effective?

Ad relevance might help draw in streaming viewers, many of whom don’t remember seeing any political TV ads.

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