Notes: The average Facebook brand’s post generated an engagement rate of 0.16% in the US during the first quarter of the year, a figure that almost doubled to 0.3% by June. The data is backed by separate figures released by Socialbakers finding that interactions rates have steadily increased on Facebook during the past year.
About the Data: Engagement rate is calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of fans for the page. It reflects the percentage of a brand’s Fan base that interacts on average with its posts. This metric only includes pages possessing more than 10,000 fans between the first and last day of each month.