Select Page


    Source: Socialbakers

      Notes: The average Facebook brand’s post generated an engagement rate of 0.16% in the US during the first quarter of the year, a figure that almost doubled to 0.3% by June. The data is backed by separate figures released by Socialbakers finding that interactions rates have steadily increased on Facebook during the past year.

        Related: For Top Brands, LinkedIn’s Post Engagement Rate Trails Facebook and Google+

          About the Data: Engagement rate is calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of fans for the page. It reflects the percentage of a brand’s Fan base that interacts on average with its posts. This metric only includes pages possessing more than 10,000 fans between the first and last day of each month.

          Feel Like You're Always Playing Catchup?

          Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

          marketing charts logo

          Error: Please enter a valid email address

          Error: Invalid email

          Error: Please enter your first name

          Error: Please enter your last name

          Error: Please enter a username

          Error: Please enter a password

          Error: Please confirm your password

          Error: Password and password confirmation do not match

          Pin It on Pinterest

          Share This