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refuel-Tech-Device-Penetration-US-College-Students-July2014

    Source: re:fuel / Crux Research [download page]

      Notes: College students (aged 18-34) own an average of 6.8 devices each, steady from last year, with laptops (86%), smartphones (78%) and video game consoles (76%) their top devices. Not surprisingly, their adoption of MP3 players, digital cameras and handheld gaming devices has fallen off over the years as smartphone ownership has steadily risen, almost doubling from 2011 (42%). Separately, the study finds that more than 7 in 10 students who own a smartphone and/or a tablet regularly use gaming (76%), music (72%) and social networking apps (71%).

        Related: Which Types of Ads Do College Students Pay Attention to?

          About the Data: The data is based on a survey of 1,209 college students between the ages of 18-34 interviewed online between March 3 and March 14, 2014. The survey was executed by Crux Research Inc. and its sample is a national representation across all college segments.

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