How Companies Are Using Insights From Social Data

July 18, 2014

This article is included in these additional categories:

Analytics, Automated & MarTech | Customer Service & Experience | Data-driven | Digital | Social Media | Staffing

MITDeloitte-Use-of-Insights-From-Social-Data-July2014

    Source: MIT Sloan Management Review / Deloitte [download page]

      Notes: Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts, with a significant proportion leveraging social data for greater visibility into operations or communications. The study also finds that companies are monitoring and listening to social data to a greater extent than they are collecting and analyzing it.

        Related: 6 in 10 B2B Execs Agree That Social Business Has Created Value

          About the Data: The survey was conducted in the fall of 2013 and included responses from 4,803 business executives, managers and analysts.The survey captured insights from individuals in 109 countries and 26 industries and involved organizations of a broad range of sizes.

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