Facebook in Q2: Mobile Accounts For 62% of Ad Revenues; 81% of MAUs

July 24, 2014

This article is included in these additional categories:

Digital | Mobile Phone | Social Media | Spending & Spenders | Tablet

Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q22014-Jul2014

    Source: Facebook [pdf]

      Notes: Facebook’s advertising revenues grew by 67% year-over-year in Q2 to almost $2.7 billion, of which mobile comprised 62%, up from 41% share a year ago. Some 63% of Facebook’s more than 1.3 billion monthly active users accessed the site daily, translating to 829 million daily active users (DAUs); roughly 79% of those were mobile DAUs.

        Related: Facebook Ad CTRs Up in Q2

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