Source: Message Systems
Notes: Roughly 9 in 10 enterprises are either using or plan to in the next year use time-sensitive reminders and notifications through mobile channels, reports Message Systems. The most widely adopted customer messaging types are SMS (89% either using or planning to in the next year) and mobile-optimized / responsive design email (also 89%), while 8 in 10 are either using or plan to use push notifications. Separately, more than 7 in 10 currently or plan to use location-based mobile strategies.
Related: Many Consumers Say Marketers’ Mobile Alerts Aren’t Useful or Relevant
About the Data: The survey was conducted online within the United States by Harris Poll on behalf of Message Systems between April 23 to May 19, 2014 among 208 US full-time employees of companies with an annual revenue of $100M or more, who are employed at the director level or higher in key departments (administrative/executive, customer service, e-business/e-commerce, production/operations, IT, marketing, communications, or advertising), and have at least a major influence in decisions regarding their company’s mobile messaging efforts. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
