CMOs’ Biggest Internal Hurdles When Developing An Integrated Customer Experience

August 8, 2014

KornFerry-Internal-Challenges-to-Integrated-Customer-Experience-Aug2014Source: Korn Ferry

    Notes: Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, US CMOs surveyed by Korn Ferry were most likely to point to the alignment of department strategies and priorities (42.8%). This internal friction point outweighed other challenges such as the integration of customer experience across various sales channels (26%) and the development of seamless messaging across different communication channels (13.9%).

      Related: How Customer Experience Leaders Differ From Laggards

        About the Data: The data is based on a June 2014 survey of 215 marketing executives in the US.


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