Source: GfK
Notes: TV series accounted for all of the top 10 titles streamed during the 13-week survey period in which respondents kept a diary of their viewing on Netflix, Amazon Prime Instant Video and Hulu Plus, with 8 of those 10 programs being cable TV series. This has important implications for the TV industry, consistent with a discussion in the new MarketingCharts Debrief on the TV industry that suggests that legacy TV still has a strong grip on quality content (though that’s loosening – as apparent by the appearances of 2 Netflix shows on the above chart), and that much of online video viewing is driven by a desire to catch up on TV shows.
Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence
About the Data: The pilot for the GfK SVOD Content Consumption study consisted of parallel surveys conducted with 2,749 UK and 2,866 USA SVOD subscribers. The study consisted of respondents keeping a weekly diary of all viewing on Netflix, Lovefilm/Amazon Prime Instant Video in the UK and Netflix, Amazon Prime Instant Video and Hulu Plus in the USA, with fieldwork running between December 2013 and March 2014.
