Top 10 Streamed Titles on SVOD Services

August 13, 2014

This article is included in these additional categories:

Digital | TV Audiences & Consumption | Video

GfK-Top-Streamed-Titles-US-SVOD-Aug2014Source: GfK

    Notes: TV series accounted for all of the top 10 titles streamed during the 13-week survey period in which respondents kept a diary of their viewing on Netflix, Amazon Prime Instant Video and Hulu Plus, with 8 of those 10 programs being cable TV series. This has important implications for the TV industry, consistent with a discussion in the new MarketingCharts Debrief on the TV industry that suggests that legacy TV still has a strong grip on quality content (though that’s loosening – as apparent by the appearances of 2 Netflix shows on the above chart), and that much of online video viewing is driven by a desire to catch up on TV shows.

      Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

        About the Data: The pilot for the GfK SVOD Content Consumption study consisted of parallel surveys conducted with 2,749 UK and 2,866 USA SVOD subscribers. The study consisted of respondents keeping a weekly diary of all viewing on Netflix, Lovefilm/Amazon Prime Instant Video in the UK and Netflix, Amazon Prime Instant Video and Hulu Plus in the USA, with fieldwork running between December 2013 and March 2014.

        Chart-Library-Ad-1

        Explore More Articles.

        Which Skills Are Important in RevOps?

        Which Skills Are Important in RevOps?

        9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This