Smartphone Penetration Rate by Age Group, in Q2

Source: Nielsen Notes: Some 71.4% of adult mobile subscribers in the US (72.4% female; 70.3% male) owned a smartphone during the second quarter of the year, according to Nielsen’s tally, with that figure very much in line with comScore’s estimates for that period. Not surprisingly, Nielsen finds that smartphone penetration is highest among the 18-24 … Continue reading Smartphone Penetration Rate by Age Group, in Q2