Source: BabyCenter [pdf]
Notes: Some 88% of expectant women and mothers with children up to 8 years old own a smartphone, reports BabyCenter, with the most common activities being texting and social media. The study finds that roughly one-third of smartphone-owning mothers surveyed watch videos on their devices daily: the most commonly viewed videos are short clips for entertainment, with how-to/tutorial videos also popular. Among how-to or tutorial videos, cooking, DIY home improvement and crafts are the most commonly viewed.
Related: Millennial Moms’ Shopping Attitudes
About the Data: Fielded in July 2014, the U.S. Mobile Mom 2014 Report polled 1,118 U.S. women ages 18 and up, with a mean age of 32. All participants were either pregnant or mothers of children up to 8 years old. After answering a question on smartphone ownership to determine the percentage who own a smartphone, only smartphone owners were allowed to complete the survey.
