Brands Report Adoption of Data-Driven TV Ad Campaigns

September 17, 2014

This article is included in these additional categories:

Digital | Programmatic & RTB | TV Advertising | Video

Source: Adap.tv [download page]

Notes: Brands surveyed for the Adap.tv report (limited to video ad buyers) estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales. And it appears that they’re extending their use of data-driven practices to linear TV, too, as 43% say they currently use some form of automated or data-driven process to drive traditional TV transactions.

Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

About the Data: The data is based on a survey of more than 350 media and marketing professionals.

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