Source: Ooyala [download page]
Notes: A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length, per Ooyala’s latest quarterly report. The study shows a correlation between screen size and content preferences, as 81% of time spent watching video on connected TVs was with content longer than 10 minutes. In fact, content at least one hour in length comprised a majority 54% of time spent watching video on connected TVs, versus less than 10% of time spent with mobile video.
Related: Q2 Digital Video Trends Show Long-Form Viewing Increasingly Mirroring Linear TV
About the Data: Ooyala measures the anonymized viewing habits of viewers in 239 countries and territories around the world, from Argentina to Zimbabwe. One in every four Americans watches video on an Ooyala player, and more than half of Ooyala traffic comes from outside of the United States.
Ooyala video publishers include hundreds of brands, broadcasters and operators like Univision, ESPN, Rolling Stone, Pac-12 Networks, Sephora, Caracol TV, CJ Entertainment and Sky Sports. Ooyala’s Q2 report reflects the anonymized online video metrics of all of Ooyala’s publishers. It does not document the online video consumption patterns of the internet as a whole. But the size of the Ooyala video footprint, along with the variety of its customers, means that the report offers a statistically representative view of the overall state of online video.