Select Page

Ooyala-Online-Video-Consumption-by-Length-Device-in-Q2-Sept2014Source: Ooyala [download page]

    Notes: A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length, per Ooyala’s latest quarterly report. The study shows a correlation between screen size and content preferences, as 81% of time spent watching video on connected TVs was with content longer than 10 minutes. In fact, content at least one hour in length comprised a majority 54% of time spent watching video on connected TVs, versus less than 10% of time spent with mobile video.

      Related: Q2 Digital Video Trends Show Long-Form Viewing Increasingly Mirroring Linear TV

        About the Data: Ooyala measures the anonymized viewing habits of viewers in 239 countries and territories around the world, from Argentina to Zimbabwe. One in every four Americans watches video on an Ooyala player, and more than half of Ooyala traffic comes from outside of the United States.

        Ooyala video publishers include hundreds of brands, broadcasters and operators like Univision, ESPN, Rolling Stone, Pac-12 Networks, Sephora, Caracol TV, CJ Entertainment and Sky Sports. Ooyala’s Q2 report reflects the anonymized online video metrics of all of Ooyala’s publishers. It does not document the online video consumption patterns of the internet as a whole. But the size of the Ooyala video footprint, along with the variety of its customers, means that the report offers a statistically representative view of the overall state of online video.

        Feel Like You're Always Playing Catchup?

        Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

        marketing charts logo

        Error: Please enter a valid email address

        Error: Invalid email

        Error: Please enter your first name

        Error: Please enter your last name

        Error: Please enter a username

        Error: Please enter a password

        Error: Please confirm your password

        Error: Password and password confirmation do not match