North American Email Open and Click-Through Rates, Q1 2010-Q2 2014

September 24, 2014

This article is included in these additional categories:

Digital | Email

Epsilon-email-open-and-click-rates-Q12010-Q22014-Sept2014Source: Epsilon [download page]

    Notes: Email open rates declined on a quarter-over-quarter basis in Q2 to 30.8%, although they remain up from the year-earlier period (28.5%). Click-through rates, however, continue to decline, reaching their lowest rate (4%) going back at least as far as Q1 2010. Marketing messages – content containing merchandise information and incentives for purchasing – comprised the bulk (59.3%) of messages sent, but continued to have below-average open rates, averaging 26% in Q2.

      Related: Consumers: Emails With Discounts Heavily Influence Purchase Decisions

        About the Data: The study was compiled from 7.8 billion emails sent in Q2 (April-July) 2014 across more than 140 clients.

        Explore More Articles.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This