How Consumers Respond to Irrelevant Brand Communications

September 29, 2014

This article is included in these additional categories:

Brand Loyalty & Purchase Habits | Digital | Email | Privacy & Security | Social Media

Source: Gigya

Notes: Two-thirds of survey respondents (aged 18-55) said they have at some point unsubscribed from a company’s email list after it sent them irrelevant information or products, the leading response among those identified. A significant proportion of consumers also claim to have ignored future communications from a company (43%) or stopped visiting a company’s website or mobile app (32%) on the basis of having received irrelevant communication.

About the Data: The survey was conducted by OnePoll among 2,000 US adults aged 18-55.

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How Consumers Respond to Irrelevant Brand Communications

This article is included in these additional categories:

Brand Loyalty & Purchase Habits | Digital | Email | Privacy & Security | Social Media

Become a smarter marketer.

Success!

View our privacy policy here

Two-Thirds of SMBs Said to Suffer from “App Sprawl”

Enterprise CX Practitioners to Up Their Use of Text, Journey Analytics

B2B Marketers Are Facing These Challenges with Second- and Third-Party Data

Asian-Americans Spend More Time Streaming Than Watching Broadcast and Cable TV, Combined

Shopping Across Channels Is Now Entrenched Across Generations

CMOs: Tenure Discussion Should be Nuanced

How Important is The Top Search Result on Google?

Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day

2023 Started Off with Improved Podcast Ad Performance

B2B Buyers Report Evaluating More Brands During the Purchase Journey

Insights Professionals Take on More Roles, Report Greater Impact

How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?

Advertisers and Publishers See the Promise of First-Party Data, But Whose?

Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined

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How Consumers Respond to Irrelevant Brand Communications

This article is included in these additional categories: Brand Loyalty & Purchase Habits | Digital | Email | Privacy & Security | Social Media

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This article is included in these additional categories:

Brand Loyalty & Purchase Habits | Digital | Email | Privacy & Security | Social Media