How Consumers Respond to Irrelevant Brand Communications

September 29, 2014

This article is included in these additional categories:

Brand Loyalty & Purchase Habits | Digital | Email | Privacy & Security | Social Media

Source: Gigya

Notes: Two-thirds of survey respondents (aged 18-55) said they have at some point unsubscribed from a company’s email list after it sent them irrelevant information or products, the leading response among those identified. A significant proportion of consumers also claim to have ignored future communications from a company (43%) or stopped visiting a company’s website or mobile app (32%) on the basis of having received irrelevant communication.

About the Data: The survey was conducted by OnePoll among 2,000 US adults aged 18-55.

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How Consumers Respond to Irrelevant Brand Communications

This article is included in these additional categories:

Brand Loyalty & Purchase Habits | Digital | Email | Privacy & Security | Social Media

Become a smarter marketer.

Success!

View our privacy policy here

Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day

2023 Started Off with Improved Podcast Ad Performance

B2B Buyers Report Evaluating More Brands During the Purchase Journey

Insights Professionals Take on More Roles, Report Greater Impact

How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?

Advertisers and Publishers See the Promise of First-Party Data, But Whose?

Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined

Customer Marketing Is A Key Priority for B2B Marketers This Year

Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

Marketers Look to Improve Their Content Personalization Efforts

Gender, Age Skews in TV & Video Ads Are Global in Nature

Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery

So How Many Millennials Are There in the US, Anyway? (Updated)

How Many MarTech Solutions?

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How Consumers Respond to Irrelevant Brand Communications

This article is included in these additional categories: Brand Loyalty & Purchase Habits | Digital | Email | Privacy & Security | Social Media

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This article is included in these additional categories:

Brand Loyalty & Purchase Habits | Digital | Email | Privacy & Security | Social Media