Video Viewers’ Ad Receptivity Most Influenced by Location

October 2, 2014

This article is included in these additional categories:

Digital | Mobile Phone | Video

YuMe-Top-Indicators-Video-Ad-Receptivity-Oct2014Source: IPG Media Lab / YuMe

    Notes: Location has the biggest influence on video viewers’ receptiveness to ads – and viewers are most receptive when they’re in public places such as restaurants, stores, gyms and commuting, per the report. Mood and content genre are the next-most influential indicators of ad receptiveness, with excitement the top-indexing mood and business the highest-indexing content category.

      Related: [Debrief] Advertising Channels With the Largest Purchase Influence on Consumers

        About the Data: The data is based on 7,000 video viewers from a representative online panel, whose video viewing experience was captured in diary form.


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