Source: IPG Media Lab / YuMe
Notes: Location has the biggest influence on video viewers’ receptiveness to ads – and viewers are most receptive when they’re in public places such as restaurants, stores, gyms and commuting, per the report. Mood and content genre are the next-most influential indicators of ad receptiveness, with excitement the top-indexing mood and business the highest-indexing content category.
Related: [Debrief] Advertising Channels With the Largest Purchase Influence on Consumers
About the Data: The data is based on 7,000 video viewers from a representative online panel, whose video viewing experience was captured in diary form.
