Social Media Brands Ranked by Consumer Perception

October 6, 2014

This article is included in these additional categories:

Brand Metrics | Digital | Social Media | Top Brands

Source: YouGov

Notes: Google currently has the strongest “brand health” of the major social media sites measured with an Index score of 51, according to YouGov. The index score is the average of 6 components – Impression, Quality, Value, Satisfaction, Reputation and Willingness to Recommend – and can range from -100 to 100, with 0 representing equal positive and negative feedback. Google is closely followed by YouTube (44), with Yahoo (29), Facebook (22) and Pinterest (17) trailing but in net positive territory. Twitter (8) and AOL (0) are further back but have improved from early 2013 levels.

Related: Social Media Sites Ranked by User Satisfaction
About the Data: The data is based on an ongoing survey of US adults aged 18 and older.

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