Source: Altman Vilandrie & Company
Notes: Table ownership increased from 40% in 2013 to 50% in this year’s study, finds Altman Vilandrie & Company, while the proportion of consumers watching TV or movies on tablets on a weekly basis has grown from 17% to 26%. The report also notes that smartphone video viewers are a valuable segment, with the vast majority viewing paid online video weekly. Interestingly, only about 5% of TV households don’t subscribe to cable TV as a result of online video, and more than 6 in 10 non-subscribers under age 35 plan to subscribe to cable in the next 5 years.
Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence
About the Data: Altman Vilandrie & Company fielded the survey in July with more than 3,000
U.S. consumer respondents drawn from an online panel provided by Research Now.