Source: YouGov
Notes: Roughly 4 in 10 American adults use online coupons or deals like those offered by Groupon, per YouGov, with these deals more popular among women (43%) than men (34%). Among age groups, daily deals are most popular with 34-54-year-olds (43%), although there is no significant difference when sorting by race/ethnicity. Adults with a post-graduate education, though, are significantly more likely than those with a high school degree or less to use daily deals (54% vs. 31%). And of note, respondents with income of more than $80k are almost 29% more likely than those with income less than $40k to use daily deals (45% vs. 35%).
Related: The Local Marketing Landscape: What’s Working?
About the Data: The data is based on a survey of more than 1,150 US adults, fielded from 8/27/2014 – 9/16/2014. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).
