US Daily Deal Users, by Demographic

October 8, 2014

This article is included in these additional categories:

Boomers & Older | Digital | Household Income | Men | Promotions, Coupons & Co-op | Women | Youth & Gen X

YouGov-US-Daily-Deal-Users-by-Demo-Oct2014Source: YouGov

    Notes: Roughly 4 in 10 American adults use online coupons or deals like those offered by Groupon, per YouGov, with these deals more popular among women (43%) than men (34%). Among age groups, daily deals are most popular with 34-54-year-olds (43%), although there is no significant difference when sorting by race/ethnicity. Adults with a post-graduate education, though, are significantly more likely than those with a high school degree or less to use daily deals (54% vs. 31%). And of note, respondents with income of more than $80k are almost 29% more likely than those with income less than $40k to use daily deals (45% vs. 35%).

      Related: The Local Marketing Landscape: What’s Working?

        About the Data: The data is based on a survey of more than 1,150 US adults, fielded from 8/27/2014 – 9/16/2014. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).

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