Source: American Express Meetings & Events [download page]
Notes: The most important features of a meeting apps are access to meeting or events schedules and access to meeting or session descriptions, with these the top-2 features for both attendees and planners. Compared to planners, though, attendees place less importance on guides or maps to local services in the area, access to information about sponsors, and meeting-specific branding.
Related: How Big is the US Meetings Industry?
About the Data: American Express Meetings & Events surveyed 336 meeting planners and 161 meeting and event attendees in the first half of 2014. The survey was fielded globally, however respondents were primarily based in North America. Planners were required to have planned at least 4 meetings with more than 20 attendees in the past 12 months, including at least 1 virtual or hybrid meeting. Attendees were required to have attended at least 3 meetings or events with 20 or more attendees in the past 12 months, including at least 1 virtual or hybrid meeting.