Online Video Completion Rates, by Device, in Q2 2014

October 21, 2014

This article is included in these additional categories:

Connected Device Comparisons | Digital | Mobile Phone | Non-mobile Connected Devices | Tablet | Video

Source: Adobe [pdf]

Notes: Few videos were watched to full completion during Q2, reports Adobe, although videos viewed on desktops were 3 times more likely than those viewed on mobile devices to reach 75% completion. Separately, the study finds that mobile devices were responsible for more than 1 in 4 video starts in Q2 (26.6%), up from 18.6% a year earlier.

Related: Video Viewers’ Ad Receptivity Most Influenced by Location

About the Data: The report is based on aggregated and anonymous data from media and entertainment sites gathered from Adobe Analytics and Adobe Primetime. Sample information includes 165 billion total online video starts.

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