Source: IgnitionOne, The Search Agency [download page], RKG [download page], Kenshoo
Notes: Reports from IgnitionOne and The Search Agency are in agreement that search ad click-through rates in the US saw significant year-over-year increases, while impressions were down by upwards of 20%. RKG’s clients upped spending to a considerably greater degree, though, and saw higher costs-per-click (otherwise reported as being down among IgnitionOne and The Search Agency clients). On a global basis, Kenshoo reports that spending and click-through rates were, while impressions declined by 10%.
Related: Enterprise-Class Advertisers’ CTRs, by Channel and Device, in Q3
