Notes: Globally, payments over mobile devices represented 23.3% of total online payments during Q3, according to Adyen’s latest quarterly report. (Expect that figure to rise in the next report given the launch of Apple Pay.) Smartphones accounted for 57% of mobile payments, and the preference for smartphones rather than tablets widened from Q2. Although iOS continues to lead Android in mobile payment share (62% vs. 38%), the latter is closing the gap – though that trend may well reverse. The study also notes that while consumers used smartphones more than tablets when purchasing digital goods, the opposite was true for physical goods.
About the Data: Adyen’s Mobile Payment Index is based on Adyen’s global mobile web payment transaction data, and does not track in-app mobile payments. In 2013, Adyen processed $14 billion through its global platform and has a current run rate of $20 billion annualized transaction value.