Top Priority For Higher-Spending SMBs? Search Marketing

November 10, 2014

This article is included in these additional categories:

Broadcast & Cable | Digital | Email | Local & Directories / Small Biz | Magazines | Mobile Phone | Newspapers | Paid Search | Promotions, Coupons & Co-op | Search Engine Optimization | Social Media | Spending & Spenders | Tablet | TV Advertising | Video

Source: BIA/Kelsey

Notes: Among “SMB Plus Spenders” (those spending at least $25,000 annually on advertising and promotions), around 6 in 10 cite search engine marketing (SEM) and search engine optimization (SEO) count as an extremely or very high priority over the next year, according to BIA/Kelsey’s report. In the next tier on the priority scale are email (53.7%), print advertising (53.3%) and analytics/performance assessment (51.6%), while few cite video (40.2%) or discount deals and promotions (38.2%) as a top priority.

Related: One-Quarter of SMB PPC Budgets Said Wasted

About the Data: The results are based on an online survey conducted in July 2014 of 246 “Plus Spenders.” SMBs are defined as businesses having from 1 to 99 employees.

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