Select Page

FreeWheel-Authenticated-Video-Viewing-Growth-Nov2014Source: FreeWheel [download page]

    Notes: Authenticated viewing continues to soar, as 46% of all ad views on long-form and live content for programmers and multichannel video programming distributors (MVPDs) came from behind authentication walls in Q3, per FreeWheel’s report, up from just 14% during the year-earlier period. OTT devices were over-represented in authenticated ad views, accounting for 22% share, compared to 6% share for digital viewing overall.

      Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

        About the Data: The dataset used for the report is one of the largest available on the usage and monetization of professional, rights managed video content, and is comprised of over 50 billion video views in the first half of 2014. The data for authenticated viewing relates to programmers and MVPDs who generate the majority of their advertising revenue from linear TV services.

        Feel Like You're Always Playing Catchup?

        Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

        marketing charts logo

        Error: Please enter a valid email address

        Error: Invalid email

        Error: Please enter your first name

        Error: Please enter your last name

        Error: Please enter a username

        Error: Please enter a password

        Error: Please confirm your password

        Error: Password and password confirmation do not match

        Pin It on Pinterest

        Share This