Digital TV: Authenticated Viewing Continues to Grow

November 17, 2014

This article is included in these additional categories:

Digital | Non-mobile Connected Devices | Video

FreeWheel-Authenticated-Video-Viewing-Growth-Nov2014Source: FreeWheel [download page]

    Notes: Authenticated viewing continues to soar, as 46% of all ad views on long-form and live content for programmers and multichannel video programming distributors (MVPDs) came from behind authentication walls in Q3, per FreeWheel’s report, up from just 14% during the year-earlier period. OTT devices were over-represented in authenticated ad views, accounting for 22% share, compared to 6% share for digital viewing overall.

      Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

        About the Data: The dataset used for the report is one of the largest available on the usage and monetization of professional, rights managed video content, and is comprised of over 50 billion video views in the first half of 2014. The data for authenticated viewing relates to programmers and MVPDs who generate the majority of their advertising revenue from linear TV services.

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