Source: BabyCenter [pdf]
Notes: Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old. While fewer (30%) cite nearby deals as an appealing feature, that represents an increase from last year’s survey, and is the second-most attractive feature of those cited. The only feature that declined in appeal from last year’s survey was ads for a useful app (11% vs. 15%).
About the Data: The data is based on a July 2014 survey of 1,000+ US expectant women and moms with children up to 8 years old. The mean age of respondents was 32.