Growth in Time Spent With Apps Not Being Driven by Top Apps

November 20, 2014

This article is included in these additional categories:

Digital | Mobile Phone | Tablet

Flurry-Growth-in-Time-Spent-With-Mobiles-Nov2014Source: Flurry

    Notes: Americans spent almost 3 hours per day with mobile apps and the mobile web during Q3 2014, reports Flurry, up by 15 minutes a day from Q1. Increasing time spent with mobile apps (155 minutes in Q3, up from 139 in Q1) accounted for all of the growth in time spent with mobile, as mobile web consumption was flat. Interestingly, the data indicates that time spent with the top 25 apps (ranked by time spent according to comScore) was flat, and it was the “torso & tail” apps (those below the top 25) that were responsible for the increase in app time. In fact, during Q3, mobile users spent more daily time with “torso & tail” apps (85 minutes) than with the top 25 (70 minutes).

      Related: Fastest-Growing Mobile App Categories, by Time Spent

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