Source: Centris Marketing Science
Notes: Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1, per Centris Marketing Science. While 18-34-year-olds (76%) are most likely to have watched any Netflix originals, 6 in 10 subscribers aged 55 and up have also watched them as of Q3. The extent to which Netflix becomes a destination for original programming rather than licensed content has important implications for the future of TV.
Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence
About the Data: The data is based on the responses of Netflix subscribers included in the Centris Evolution of Video Tracking Study in Q1 2014 (n=1,282) and Q3 2014 (n=2,080). Data are weighted for projection to total US Internet households.