Source: InMobi [download page]
Notes: According to InMobi’s analysis of Q3 activity on its network, while mobile applications had the most impressions in the US on Monday and Tuesday, the highest click-through rates and eCPMs were on Thursdays and Fridays. Separately, the report indicates that, globally, in-app ads saw eCPMs more than 2.5 times higher than those of mobile web ads.
About the Data: InMobi’s State of App Monetization Series analyzes billions of impressions served each month. The information contained in the latest report is based on data collected through InMobi’s monetization platform. Only data with all standard fields completed was included for analysis.