Source: Forrester Research, Inc. 2014 [download page]
Notes: Organic search remains the leading method by which US adults find online information and websites, per results from a Forrester Research survey. Some 36% of respondents indicated that they typically found the online information or websites they visited during the prior month through organic search results, beating out Facebook (25%), TV ads (23%) and TV shows or news stories (21%). The study notes that TV ads and news stories have risen in prominence from years past as online information discovery methods.
About the Data: The results are based on Forrester’s North American Consumer Technographics Media And Advertising Online Benchmark Recontact Survey, 2014. The survey was fielded among 4,631 US online adults (18+).