Email Marketers on the Most Useful Ways to Improve Deliverability

January 14, 2015

This article is included in these additional categories:

Data-driven | Digital | Email | Personalization | Privacy & Security

Mailjet-Most-Useful-Ways-Improving-Email-Deliverability-Jan2015Source: Mailjet

    Notes: Email marketing decision-makers from the US, Germany and France believe that an average of 60% of their emails are delivered to the correct inboxes, with US respondents (69%) significantly more confident than German (57%) and French (53%) companies, according to a Mailjet survey conducted by Radius Global Market Research study. Personalizing email is the most useful way to improve deliverability, according to 63% of respondents overall, although US companies are most likely to feel that never using purchased or rented addresses (65%) is best. Compared to the overall average, US respondents are also significantly more likely to see the value in adjusting email frequency (60% vs. 54%), using an email solution provider (60% vs. 53%) and measuring and removing bounced contacts (58% vs. 52%).

      Related: 1 in 6 Commercial Emails Fail to Reach the Inbox. Which Industries Fare Best?

        About the Data: The results are based on a survey fielded from September 17-October 9, 2014 among 308 respondents from the US (105), France (102) and Germany (101). All respondents have decision-making authority for email marketing within their organization and send out 500,000+ emails to current and/or potential customers per month as part of their marketing efforts or transactional/business email. The vast majority (more than 8 in 10) hail from large companies with more than 500 employees.


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