Select Page

Mailjet-Most-Useful-Ways-Improving-Email-Deliverability-Jan2015Source: Mailjet

    Notes: Email marketing decision-makers from the US, Germany and France believe that an average of 60% of their emails are delivered to the correct inboxes, with US respondents (69%) significantly more confident than German (57%) and French (53%) companies, according to a Mailjet survey conducted by Radius Global Market Research study. Personalizing email is the most useful way to improve deliverability, according to 63% of respondents overall, although US companies are most likely to feel that never using purchased or rented addresses (65%) is best. Compared to the overall average, US respondents are also significantly more likely to see the value in adjusting email frequency (60% vs. 54%), using an email solution provider (60% vs. 53%) and measuring and removing bounced contacts (58% vs. 52%).

      Related: 1 in 6 Commercial Emails Fail to Reach the Inbox. Which Industries Fare Best?

        About the Data: The results are based on a survey fielded from September 17-October 9, 2014 among 308 respondents from the US (105), France (102) and Germany (101). All respondents have decision-making authority for email marketing within their organization and send out 500,000+ emails to current and/or potential customers per month as part of their marketing efforts or transactional/business email. The vast majority (more than 8 in 10) hail from large companies with more than 500 employees.

        Feel Like You're Always Playing Catchup?

        Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

        marketing charts logo

        Error: Please enter a valid email address

        Error: Invalid email

        Error: Please enter your first name

        Error: Please enter your last name

        Error: Please enter a username

        Error: Please enter a password

        Error: Please confirm your password

        Error: Password and password confirmation do not match