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Adobe-Global-Daily-Share-of-Search-Ad-Clicks-in-Q4-Jan2015Source: Adobe [pdf]

    Notes: Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops, finds Adobe in its most recent quarterly Digital Advertising Report covering Q4 2014. Indeed, almost one-third (32%) of mobile search ad clicks came on the weekend, with Sundays (17%) netting the largest daily share. By comparison (and not altogether unsurprisingly), weekends saw a lower combined share (27%) of desktop text ad clicks, with Monday (16%) seeing the largest daily portion. When it came to interaction rates on Facebook, though, Friday was best for likes and shares from brand Facebook followers.

      Related: Could Mobile Overtake Desktops in US Search Ad Spend Next Year?

        About the Data: The Digital Advertising Report’s data is based on global consumer data to brand sites during 2013 and 2014, and includes an analysis of more than 500 billion Google and Yahoo! Bing ad impressions.

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