Source: Edison Research / Triton Digital
Notes: Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year, according to the latest annual Infinite Dial study. Among users aged 12-24, Facebook (74%, down from 80% last year) is the most popular platform, but Instagram (59%, up from 53%) and Snapchat in particular (57%, up from 46%) are gaining steam. Still, Facebook remains the most-used social media site by a plurality (43%) of 12-24-year-old social media users, followed by Instagram (18%) and Snapchat (15%).
About the Data: The data is based on a national telephone survey conducted by Edison Research in January and February 2014 among 2,002 people aged 12 and older using random digit dialing techniques. The survey was offered in English and Spanish and both landlines and cell phones were called. The data was weighted to national 12+ population figures.