SVOD Penetration Tied to Household Income Levels

March 16, 2015

This article is included in these additional categories:

Digital | Household Income | TV Audiences & Consumption | Video

Nielsen-SVOD-Broadband-Distribution-by-HHI-Mar2015Source: Nielsen [download page]

    Notes: 4 in 10 US TV homes had access to at least one subscription video on demand (SVOD) service as of November 2014, details Nielsen in a recent report that finds SVOD penetration to be “strongly income-related.” Almost half of SVOD households had an income of at least $75k, per the report, for a median income of $74.9k. By comparison, only one-third of broadband households without SVOD had incomes of at least $75k, for a median of $54.8k. Separately, Nielsen notes that SVOD households are more likely than the typical TV household to be young and have children present.

      Related: [Debrief] US Media Audience Demographics

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