Select Page

Flurry-Average-Mobile-App-Retention-Rates-Apr2015Source: Flurry

    Notes: The average mobile application retains 36% of its new users in the first month after install, meaning that 36% will launch the app a month after installing it, according to Flurry. That figure declines throughout the first year post-install, with roughly 1 in 10 (11% of) users launching the average app a year after installing it. Flurry notes that these figures are slightly lower than years past, primarily due to iPhone users upgrading to iPhone 6 models. Nevertheless, those average retention rates are significantly higher among messaging apps, which start at 68% in the first month post-install and remain at 62% even after 12 months.
    Not only are messaging apps outperforming the average in retention, but they also are strong in daily session frequency, tallying 8.9 sessions per day per users, compared to 1.9 for the typical app.

      Related: Number of Mobile App Sessions Grew by 76% Y-O-Y in 2014

      Feel Like You're Always Playing Catchup?

      Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

      marketing charts logo

      Error: Please enter a valid email address

      Error: Invalid email

      Error: Please enter your first name

      Error: Please enter your last name

      Error: Please enter a username

      Error: Please enter a password

      Error: Please confirm your password

      Error: Password and password confirmation do not match

      Pin It on Pinterest

      Share This