Brands’ Email Volume Continues to Grow in Q1

May 29, 2015

This article is included in these additional categories:

Digital | Email

Experian-Email-Volume-Growth-Trends-Q2-2012-Q1-2015-May2015Source: Experian Marketing Services [download page]

    Notes: Brands’ email volume grew by 15.5% year-over-year in Q1 2015 says Experian Marketing Services in its latest quarterly email benchmark report, marking the 10th consecutive quarter of volume growth and the 9th featuring a double-digit increase. This latest study spotlights reactivation series (re-engaging with inactive subscribers), noting that while the first email outperformed the second in open and click rates, second mailings provided incremental lifts of at least 50% in opens, clicks and revenues relative to the first email’s amounts.

      Related: [Debrief] Why Consumers Open Brand Emails

        About the Data: Experian Marketing Services’ quarterly email benchmarks are based on analyses of major email marketing trends and key performance indicators across six major verticals: Business products and services; consumer products and services; media and entertainment; multi-channel retailers; publishers; and travel. As marketers become more cross-channel, the number of brands that are primarily catalogers has decreased. Therefore, catalog brands have now been combined with the consumer products and services vertical. Data analyzed within these benchmarks are from client brands within the United States and Canada that have opted to participate in the study. All metrics, including the historical benchmarks, reflect average performance at 7 days after the emails were sent.


        Explore More Articles.

        Brand… Performance… Both?

        Brand… Performance… Both?

        Some 77% of CMOs agree that they need to recommit to brand. But 75% also agree that they need to double down on performance.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This