Social Media Marketing Practitioners’ Top Challenges

June 8, 2015

This article is included in these additional categories:

Analytics, Automated & MarTech | Data-driven | Digital | Return on Investment | Social Media

SimplyMeasuredTrustRadius-Most-Challenging-Aspects-Social-Marketing-Jun2015Source: Simply Measured / TrustRadius [download page]

    Notes: The familiar problem of measuring ROI is the most challenging aspect of social programs, cited by 60% of social media practitioners as a top-3 issue, according to a report from Simply Measured and TrustRadius. ROI is the top challenge for companies of all sizes and social marketing maturity level save beginners, for whom developing a social media strategy is the top-cited challenge.

    Integrating various social tools, while not a leading challenge, appears to be a more pressing issue for enterprises than for smaller companies, with roughly 1 in 7 enterprises using at least 5 products to help manage their asocial media activities.

      Related: B2C and B2B Marketers Name Their Most Important Social Platforms

        About the Data: Almost 600 social media marketing practitioners – from consultants to CMOs to community managers – participated in the survey in February and March 2015.


        Explore More Articles.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This