Mobile Email CTO Rate Improves in Q1

June 9, 2015

This article is included in these additional categories:

Connected Device Comparisons | Digital | Email | Mobile Phone | Non-mobile Connected Devices | Tablet

Source: Yesmail [download page]

Notes: Mobile click-to-open rates have long lagged comparable figures on desktops, but that gap narrowed in Q1, according to Yesmail’s latest quarterly report. With an 8.5% quarter-over-quarter increase to 13.7%, mobile’s CTO was only about 5 points less than desktop’s CTO (-8.6% to 18.6%). The increase may be due to a 13% quarter-over-quarter increase in the use of responsive emails, which comprised 41.6% of messages analyzed in Q1. In fact, mobile devices grew to account for 45% of all email clicks for the quarter.

Related: Low Click-Through Rates A Top Challenge For Email Marketers

MC-RHS-Chart-Library-Ad-1

MC-RHS-Chart-Library-Ad-2

MC-RHS-Chart-Library-Ad-3

Hubpost-Banner-Ad-1

Become a smarter marketer.

Sign up for our free newsletter.

Chart-Library-Ad-1

Explore More Articles.

Likely Voters Report Influence of Out-of-Home Ads on Decisions

Likely Voters Report Influence of Out-of-Home Ads on Decisions

OOH political ads are appealing because they’re not as interruptive as other formats.

How Did Video Ad Completion Rates Fare Last Year?

How Did Video Ad Completion Rates Fare Last Year?

Completion rates were higher on desktops than on mobiles, but click-through rates (CTRs) were generally higher on mobiles than desktops.

Videogame Advertising Touted for Its Effectiveness

Videogame Advertising Touted for Its Effectiveness

Gaming is ranked second only to social media among digital media types for driving advocacy.

Social Media’s Reach Among the US Population Seems to Have Plateaued

Social Media’s Reach Among the US Population Seems to Have Plateaued

Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.

Marketers Say AI’s ROI Isn’t Just About Financial Gain

Marketers Say AI’s ROI Isn’t Just About Financial Gain

AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.

Where Does CX Fit on CEOs’ Agenda?

Where Does CX Fit on CEOs’ Agenda?

CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.

Americans’ Financial Situation Showing Small Signs of Improvement

Americans’ Financial Situation Showing Small Signs of Improvement

Fewer appear to be putting off big-ticket and needed purchases.

Store Brand Sales Grew Again Last Year, as Did Dollar Share

Store brands rose to a new dollar share high of 18.9%.

TikTok Shop Makes Gains in Popularity

TikTok Shop Makes Gains in Popularity

TikTok Shop looks like it could be a fruitful channel for smaller companies.

Consumers Are Less Interested in DE&I and CSR Messaging in Ads

By contrast, they’re more interested in ads that provide product information and discounts.

Netflix is Still Viewers’ Favorite Streaming Platform

Netflix is Still Viewers’ Favorite Streaming Platform

Prime Video and Hulu seem to be on the ascent.

How Do Journalists Feel About PR Pros?

How Do Journalists Feel About PR Pros?

Only about one-third consider company PR pros to be credible sources for their reporting.

How is Signal Loss Impacting Ad Spending Plans?

More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.

Brands Aren’t Just Targeting Young People with Influencers

Brands Aren’t Just Targeting Young People with Influencers

Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.

Inaccurate Information Roils B2B E-Commerce Sites

Inaccurate Information Roils B2B E-Commerce Sites

More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.

Advertisers Tout CTV’s Value Across the Funnel

Advertisers Tout CTV’s Value Across the Funnel

About half are using CTV to achieve lower-funnel objectives.

Here’s How Social Media Marketers Spend Their Time

Here’s How Social Media Marketers Spend Their Time

Social media marketers wish they had more time to respond to customers and to engage in strategic planning.

Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike

Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike

Some 57% of subscribers have canceled a service due to a recent price hike.

Search Remains Tops, but Brand Discovery Channels Are Evolving

A sizable share of Gen Z consumers around the world are using AI tools to find information online.

Audience Engagement with Webinars Grew Last Year

Audience Engagement with Webinars Grew Last Year

The number of unique interactions per attendee increased by 8% year-over-year.

« Older Entries

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

View our privacy policy here.

Pin It on Pinterest

Share This