Select Page

Nielsen-Smartphone-App-Usage-by-Race-Ethnicity-Jun2015Source: Nielsen

    Notes: While the number of applications used per month by adult smartphone users has remained steady over the past couple of years (26.5 in Q4 2012 and 26.7 in Q4 2014), time spent with apps has increased by 63%, from roughly 23 hours per month per smartphone user in Q4 2012 to about 37-and-a-half hours per month in Q4 2014. Among smartphone users, African-Americans use more apps on average than any other race or ethnicity, also spending more time on average with apps, with Hispanics close behind.

      Related: What Motivates Smartphone Users to Download and Use Apps?

        About the Data: Insights about mobile app usage were gathered using Mobile NetView 3.0, Nielsen’s on-device software, which is installed with permission on panelist smartphones (approximately 5,000 panelists ages 18+ with Android and iOS handsets). The panelists are recruited online in English and include Hispanic, African-American and Asian-American consumer representation.

        Feel Like You're Always Playing Catchup?

        Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

        marketing charts logo

        Error: Please enter a valid email address

        Error: Invalid email

        Error: Please enter your first name

        Error: Please enter your last name

        Error: Please enter a username

        Error: Please enter a password

        Error: Please confirm your password

        Error: Password and password confirmation do not match

        Pin It on Pinterest

        Share This