Interbrand Top 100 Brands’ Social Media Adoption, by Platform

June 29, 2015

This article is included in these additional categories:

Digital | Social Media | Top Brands

SimplyMeasured-Interbrand100-SocNet-Adoption-Activity-Jun2015Source: Simply Measured [download page]

    Notes: All of the Interbrand Top 100 global brands have an account on YouTube and 92 posted content on the platform in April, according to a recent report from Simply Measured. Activity was highest on Twitter, however, which saw each of the 98 brands with an account also active during April. Of note, some 79% of the top brands were active on Instagram, and almost two-thirds were active on Google+. While two-thirds had an account on Pinterest, only 41% posted content on the platform in April.

      Related: Social Media Marketing Practitioners’ Top Challenges

        About the Data: The Simply Measured report analyzed the Interbrand Top 100 Global Brands to identify the percentage of brands present on each network as well as the percentage that posted content during the month of April 2015. The list is limited to brands with global or US-specific accounts.


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