Notes: Daily time spent watching online video across 40 key markets will grow by 23.3% this year and by another 19.8% next year, with mobile video consumption growing at roughly 5 times the rate of non-mobile devices, according to a ZenithOptimedia forecast. In fact, the forecast calls for mobile to account for a majority 52.7% of online video consumption next year, up from 40.1% last year.
Meanwhile, the growth in the number of regular online video viewers across those 40 markets is expected to be in the 5.1-5.8% range annually from 2015 through 2017. By contrast, the number of regular linear TV viewers is expected to peak this year and then shrink by 1.9% next year.
In line with its growth, ad dollars are flowing to online video: ZenithOptimedia expects that, globally, spending on online video will increase from 8.8% share of online ad spend in 2012 to 12.8% share in 2017. In the US, though, online video is already projected to account for 16.5% of total online advertising spending.